Problem solving prototypes
Static designs can only do so much. Especially in the current climate of app development the boundaries of movement and transitions are being pushed with every new OS update, which makes being able to bring your designs to life more important than ever.
In order to prioritise the user's experience over aesthetics prototyping is the perfect tool to see if your intended solution will work.
They say the best things in life are free right? This also applies to animation in apps.
They are the little fun delights that can brighten a user's experience. The results can't be measured using beacons or any other statistic but that's what separates a good app from an amazing app.
Below are some animations that I have produced using After Effects or Principle whilst working at Shazam.